Three workshops; “How to Use Your Blog to Attract New Customers,” “Social Media Strategies that Market Your Business” and “Use Video to Improve Your Marketing Results,” were presented at the 15th annual NNEP Conference by Chris Brown.

Columbus, Ohio (PRWEB) March 19, 2011

Chris Brown, President of Marketing Resources Results, Inc. and publisher of the award winning blog Branding and Marketing, presented three Internet marketing workshops at the Annual Conference of the National Network of Embroidery Professionals (NNEP) in Columbus this past month.

“Online videos, blogging and social media offer new effective marketing tools that can really help build awareness for a small business with very little additional cost,” explained Brown. “To be most effective, business owners need to develop a strategy for their participation so that they are able to connect with prospects and realize sales growth for their company.”

The three workshops were “How to Use Your Blog to Attract New Customers,” “Social Media Strategies that Market Your Business” and “Use Video to Improve Your Marketing Results.” Each 90-minute session offered concrete tips and take away tools that attendees could quickly use to understand and participate in social media marketing for their business.

“Our participants were thrilled to have Chris Brown as a presenter and I’m still hearing wonderful feedback about all they learned,” said Jennifer Cox, NNEP President and conference organizer. One workshop attendee from Michigan had this to say: “I attended two of Chris Brown’s workshops and I learned a lot. Now I just have to go home and start to practice.”

In the blogging workshop Brown explained how blogs allow a business owner to connect with their readers. A business blog provides the opportunity to tell a story, incorporate video and photos to demonstrate a point, and invite readers to share in the discussion or offer their opinion. Brown suggested that attendees start by reading blogs and joining in the discussion via the comment section. When a business professional is ready to start their own blog, is in important to determine their primary topic and the target audience they hope to engage. Many business owners find blogging to be an inexpensive, effective way to interact with potential customers or clients.

The video marketing workshop included six ways business owners use video to improve their marketing efforts. It included a hands-on session where owners created their own video for posting on the Internet. Attendees also learned about creating a YouTube channel for their business, incorporating a live link back to the primary company website and using key word phrases to assist with search engine results.

Creating a strategy for online marketing participation starts with determining what the business professional wants to accomplish. Once a goal is determined, the social media vehicles that will best achieve those goals are the ones to participate in regularly.

“Marketing is such an important part of our members’ business and Internet marketing is a complex topic,” said Cox. “I know our members that attended these marketing workshops left with a better understanding.”

Most annual conferences invite speakers from within their industry to present topics that impact their members’ business. However, marketing on the Internet is now recognized as a valuable and powerful vehicle; regardless of industry and therefore, more and more conference organizers find value in offering Internet marketing workshops.

“An annual conference is a great place for learning about emerging marketing tactics,” explained Brown. “Often members of an association or organization don’t have the time away from work to hear about these new tools. At a trade show or business conference, they have time to invest on their business for growth. It is a great place to learn from marketing experts about how to use the latest marketing tools.”

Brown publishes Branding Marketing for business professionals with an interest in improving their branding and marketing results. The online publication has over 850 articles and a subscriber base of almost 9,000 readers. Read more about marketing tools at the Branding and Marketing website, http://brandandmarket.com. For more information about the three Internet marketing workshops that Chris Brown presented or to contact her to speak at your next annual conference, call 330-656-9793.

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Chris Brown
Marketing Resources Results, Inc.
330-656-9793
Email Information

Internet marketing company, Vertical Measures has announced the launch of its new online book store along with two how-to guides to help businesses enhance their online marketing initiatives.

Phoenix, AZ (Vocus/PRWEB) March 24, 2011

Vertical Measures, a leader in online content marketing, has launched a new book store on its comprehensive website. With the implementation of the Internet marketing company’s book store, the first two how-to guides: Local Search Marketing for Business: A How-to-Guide, written by Sarah Moraes, and Twitter for Business: A How-to-Guide, written by Abby Gilmore have been released.

Local Search Marketing for Business: A How-to-Guide targets businesses that want to optimize their website for local search, structure their content to optimize search engine listings in their favor, and create localized content. The guide was written by Sarah Moraes, content marketing strategist at Vertical Measures, who specializes in coordinating educational events for training businesses in developing content marketing strategies.

Arnie Kuenn, President of Vertical Measures, said, “As a leader in online marketing, Vertical Measures employs some of the most knowledgeable and personable individuals in the industry. We are glad to have their expertise in writing, in order to expand our reach and educate businesses everywhere on the critical marketing tactics they need to succeed in a fully digital era.”

The Internet marketing services company has also announced the release of Twitter for Business: A How-to Guide. Covering how businesses can get started using Twitter, this guide addresses the basics along with SEO integration and how the results of such a campaign can be measured. Abby Gilmore, content strategist for Vertical Measures, wrote this guide, combining her journalism and public relations background with the Internet marketing experience that has enabled her to create content strategies for content and social media distribution.

Visit http://www.verticalmeasures.com to learn more about the company and its services. For more information on and to purchase the how-to guides, go to http://www.verticalmeasures.com/store/.

About Vertical Measures

Vertical Measures provides strategic search, social, and content marketing services that increase traffic and conversions for business to grow in a competitive online market. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies.

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Elise Redlin-Cook
Vertical Measures
602-314-3463
Email Information

7 Secrets To Websites That Sell e-course Released offers SME
business owners a quick start guide to point them in the right direction
to make sure they have a website that sells. Anyone who has a business
website or who is considering setting one up should register for this
e-course and take advantage of its information.

SYDNEY–(BUSINESS WIRE)–Internet Marketer Fiona Lewis from the Internet Marketing Profit
Centre (IMPC) has created a two week e-course to educate website owners
about the essential elements of a website that converts visitors into
prospects.

“is that all of the strategies covered are generally simple
and easy to implement – but they can make the most incredible difference
to the conversion rate of the site. However, the majority of people
don’t even know about them.”

There is a lot of emphasis in the Internet Marketing community
about getting traffic to websites, but Lewis believes just as much
emphasis should be placed on setting up a website in such a way that it
compels website visitors to take the desired action – whether that be to
sign up for a free giveaway or newsletter, pick up the phone to make
contact with the business or make a purchase online.

The 7 Secrets To Websites That Sell e-course is designed to
educate SME website owners in seven easy to follow lessons.

“Imagine if in a few minutes a day over two weeks you could
discover the key to making your website bring in fresh leads… new
customers… more profits… every single day,” says Lewis.

Lewis believes that websites should have one sole purpose: grow
your business and make you money. Yet most business owners do not
experience this type of online presence.

This is because many website designers do not have an
understanding of what it takes to create an effective and profitable
online presence. Yes, the site may look great – but if it is not making
you money, then it is essentially an expensive advertisement sitting in
cyberspace.

“What website owners will find when doing this free e-course,”
says Lewis, “is that all of the strategies covered are generally simple
and easy to implement – but they can make the most incredible difference
to the conversion rate of the site. However, the majority of people
don’t even know about them.”

Visit http://www.internetmarketingprofitcentre.com.au
to get access to the free course.

IMPC is an Internet Marketing Consulting business in Sydney,
Australia with clients across a broad range of industries. The IMPC team
includes SEO experts, designers and coding professionals with a thorough
knowledge of online marketing.

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